The company was founded in 2006. The company respects the natural nature of dogs and cats, focuses on studying the nutritional needs of dogs and cats, providing nutritional solutions for the entire life cycle of dogs and cats, improving the quality of life of pets, promoting pet welfare and humanistic care, using the professionalism and enthusiasm of every good baby person to protect the happy interaction and warm companionship between pets, and build a harmonious relationship between people and pets. The company is engaged in R&D, production and sales of pet food, and is mainly engaged in various types of pet food for dogs and cats. The company's main products include a staple food series with scientific nutritional formulations, a snack series with livestock, poultry, fish, etc. as the main ingredients, and a series of health products for dogs and cats. Company honors: No. 1 in the 2021-2022 Tmall TOP Brand Power List (Pet), No. 1 in the MAT 2021 Dog and Cat Food Brand Industry No. 1, MAT 2021's Most Popular Pet Food Brand by Gen Z, “Tmall's Most Popular Brand Brand”, “Annual Innovation Model Award”, 2022 Asia Pet Show “Annual China Quality Manufacturing Award”, “Classic Food Brand of the Year”, “Classic Food Brand of the Year”, the 22nd China International Pet Aquarium Exhibition (CIPS) “The most active in the Chinese market Many honors include “Local staple food brand”, “2020 Best Selling Brand Award”, Tmall, the new domestic pet product at the 2023 New Domestic Goods Conference, the most influential pet food brand on the Douyin platform, and the “User Favorite Brand” award.