The company was founded in 1992 and listed on the SME board of the Shenzhen Stock Exchange in 2011, becoming a listed company in the jujube industry. “Conscientious engineering, moral industry” is the core value of the company, and the company always uses safety and health as raw materials to guide the entire business process of procurement, product development, production and sales. The company focuses on the R&D, production and sales of red dates and healthy fresh food. The company's best-selling core products include red jujube products such as Dr. Zao, Health, Huangdi Jujube, Red Xiaopi, Sesame Pills, Black Golden Jujube, and Annunciation Dates, as well as healthy and fresh-keeping foods such as the Qingfeifei, Yan Feifei, and freeze-dried noodle soup series. The company won 1 Science and Technology Progress Award from the China Chamber of Commerce, 1 Science and Technology Progress Award from the China Light Industry Federation, 4 Henan Science and Technology Progress Awards, 1 Shandong Science and Technology Progress Award, and 4 Zhengzhou Science and Technology Progress Awards. In 2023, the company also won many honors such as “2023 Top 50 Brands Women Love” and “2023 Forbes China Guochao Innovative Brand”.